Shopping on line can be easy, simple and save you lots of money. It can also take a lot of your time, frustrate you, and result in unwanted purchases. Now the same can be said for regular high street shopping, but with the vast opportunity presented by the Internet it will pay you to spend a few minutes reading this and understanding how to better optimize your Caffe Nero shopping experience:
1. Compare - without doubt the biggest advantage that the Caffe Nero offers shoppers today is the ability to compare thousands of Caffe Nero at a time. This is a great thing, but not necessarily all the time! Too much can be daunting at times so take advantage of the great comparison sites and where possible let them do the hard work for you.
2. Research - if it has been said it will be on the internet. Ignorance is no longer a justifiable reason for buying the wrong thing. Take the time to research in detail everything that you could possible want to know about
3. Testimonials - don't know anybody that has bought a Caffe Nero? Wrong! If the Caffe Nero is good the internet will let you know. Use the Internet as a friend and get testimonials before you buy.
4. Questions - Got a question about Caffe Nero then search the Forums, FAQ's, Blogs etc. Don't be afraid to ask .....
5. Reputation - Never heard of the company selling Caffe Nero? Don't worry, no reason why you should know every company in the world, but you know someone that does! Use the internet to find out what people are saying about Caffe Nero and build up a picture of their reputation for sales, returns, customer service, delivery etc.
6. Returns - still worried that even after all of the above your Caffe Nero wont be what you want? Check out the returns policy. There is so much competition now that someone, somewhere is bound to offer the terms that you are comfortable with.
7. Feedback - happy with your Caffe Nero then let people know, after all you are depending on others people input in your buying decision, so why not give a little back.
8. Security - check for the yellow padlock on the Caffe Nero site before you buy, and the s after http:/ /i.e. https:// = a secure site
9. Contact - got a question about Caffe Nero, or want to leave a comment then check out the sites contact page. Reputable companies have them and respond.
10. Payment - ready to pay for your Caffe Nero, then use your credit card or PayPal! Be aware of companies that don't accept them, there may be genuine reasons but given the huge amount of choice you have when buying online there is no reason at all not to buy via credit card or PayPal.
{{Infobox_Company | company_name = Caffè Nero Group Plc. |
company_logo = ] |
company_type = Public limited company ([London Stock Exchange: [http://www.londonstockexchange.com/LSECWS/IFSPages/PageRedirect.aspx?sym=GB0001277499GBGBXSEAQ0127749CFN CFN)|
company_slogan = ''The Italian Coffee Company''|
foundation = United Kingdom, [|
location = 2nd Floor, 3 Neal Street, [London, WC2H 9PU, [United Kingdom|
key_people = [Gerry Ford (Caffe Nero), [Chairman and [Chief Executive Officer
[Paul Ettinger, [Commercial Director
[Benedictine Price, [Finance Director
[Jonathan Hart, [Managing Director |
num_employees = |
industry = [Coffee Shops|
products = [Coffee
[Frappelatte
[Espresso
[Caffe Latte
[Cafe mocha|
revenue = {{profit--> £43.4 million [Pound Sterling (2005)|
homepage =
http://www.caffenero.com/ www.caffenero.com
-->
Caffè Nero (Italian language for
black coffee) or
Caffè Nero Group Public limited company is a United Kingdom Coffeehouse chain. It was established in 1997 and runs more than 270 shops nationwide.
Products
Along with traditional espresso based drinks, Caffè Nero stores also sell frappé latte (an iced latte) fruit booster (an iced fruit drink) and Hot Chocolate Milano, an extra sweet and thick hot chocolate drink. In summer 2006 Caffe Nero relaunched their iced drink range, the feature product being a range of premium milkshakes called Frappe-Milkshakes. The chain also has its own line of soup dishes, called
Real Soup. Although Caffè Nero does not use
Fairtrade labelling for their coffee and is not Fair trade Certified, the chain claims that it does trade fairly, and purchases its coffee at premium prices for a better deal with the producers.
The company has a reward scheme for customers. Each time a 'home-made' product is purchased, the customer's
loyalty card is stamped. Once a card has nine stamps, the bearer is entitled to a free 'home-made' drink.
Spelling
There should be a
grave accent over the "e" in
Caffè Nero, but it is sometimes erroneously written with an
acute accent, or with no accent at all.
The square "O" in the logo can sometimes be mistaken for a "D", giving the impression that the company is called "Caffè Nerd". A spoof website has popped up to accommodate this misconception - http://www.caffenerd.com.
Commercial success
Starting in London, the chain has expanded to over 290 branches throughout Britain. It is planning to expand to 450 over the next six years, and is also looking to take the brand abroad. As a result of the chain's rapid expansion, Caffè Nero was named the twentieth fastest growing company in Europe in the 2004 Europe's 500. The chain continues to expand its product range, including a range of premium coffee based drinks.
References
External links
- Official website
- Business Week Caffe Nero Article
{{Infobox_Company | company_name = Caffè Nero Group Plc. |
company_logo = ] |
company_type =
Public limited company ([London Stock Exchange: [http://www.londonstockexchange.com/LSECWS/IFSPages/PageRedirect.aspx?sym=GB0001277499GBGBXSEAQ0127749CFN CFN)|
company_slogan = ''The Italian Coffee Company''|
foundation = United Kingdom, [|
location = 2nd Floor, 3 Neal Street, [London, WC2H 9PU, [United Kingdom|
key_people = [Gerry Ford (Caffe Nero), [Chairman and [Chief Executive Officer
[Paul Ettinger, [Commercial Director
[Benedictine Price, [Finance Director
[Jonathan Hart, [Managing Director |
num_employees = |
industry = [Coffee Shops|
products = [Coffee
[Frappelatte
[Espresso
[Caffe Latte
[Cafe mocha|
revenue = {{profit--> £43.4 million [Pound Sterling (2005)|
homepage =
http://www.caffenero.com/ www.caffenero.com
-->
Caffè Nero (Italian language for
black coffee) or
Caffè Nero Group Public limited company is a
United Kingdom Coffeehouse chain. It was established in 1997 and runs more than 270 shops nationwide.
Products
Along with traditional
espresso based drinks, Caffè Nero stores also sell frappé latte (an iced latte) fruit booster (an iced fruit drink) and Hot Chocolate Milano, an extra sweet and thick hot chocolate drink. In summer 2006 Caffe Nero relaunched their iced drink range, the feature product being a range of premium milkshakes called Frappe-Milkshakes. The chain also has its own line of soup dishes, called
Real Soup. Although Caffè Nero does not use
Fairtrade labelling for their coffee and is not Fair trade Certified, the chain claims that it does trade fairly, and purchases its coffee at premium prices for a better deal with the producers.
The company has a reward scheme for customers. Each time a 'home-made' product is purchased, the customer's loyalty card is stamped. Once a card has nine stamps, the bearer is entitled to a free 'home-made' drink.
Spelling
There should be a grave accent over the "e" in
Caffè Nero, but it is sometimes erroneously written with an acute accent, or with no accent at all.
The square "O" in the logo can sometimes be mistaken for a "D", giving the impression that the company is called "Caffè
Nerd". A spoof website has popped up to accommodate this misconception - http://www.caffenerd.com.
Commercial success
Starting in London, the chain has expanded to over 290 branches throughout Britain. It is planning to expand to 450 over the next six years, and is also looking to take the brand abroad. As a result of the chain's rapid expansion, Caffè Nero was named the twentieth fastest growing company in Europe in the 2004 Europe's 500. The chain continues to expand its product range, including a range of premium coffee based drinks.
References
External links
- Official website
- Business Week Caffe Nero Article
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